Kellog’s Rebranding

 ART DIRECTION

Jason Kernavich

This assignment was to re-illustrate popular food brands’ packaging. I turned these Kellogg’s icons into monsters, wanting them to be frightening but still fun enough that kids could enjoy them. Keeping the same color schemes and logo design helps to keep the new designs familiar. The trick was to make each design unique but cohesive enough in style that they would feel like they belong together.