OBSOLESCENCE

Obsolescence is a Philadelphia based metal band inspired by the nu-metal groups of the late 90’s/early 2000’s. They commissioned me to develop a logo for their band that would be an iconic, instantly recognizable symbol able to stand alone.
I was inspired by band symbols such as Tool’s eye, A7F’s bat, RHCP’s star, and Nirvana’s smiley that any fan would recognize recognize regardless if unaccompanied by any text. 

With the first letter being O, I felt there was plenty of room for symbols to be born from such a simple letter. The word Obsolescence translates to “the process of becoming obsolete or no longer of use.” Looking at circular objects that reminded me of this concept, I eventually found the black hole. Black holes form when a star fully dies (becoming obsolete), and consumes everything around it. With my object picked, the trick was to draw it in a way that read but also was not too complex to stand alone. The end result is detailed and messy enough to show its metal roots but simple to read and recognize. The handmade text was inspired by traditional metal fonts but cleaned up to be more readable then some of the more out there metal logos.

For the band’s first EP, they had a clear idea of what they wanted in terms of images and composition. My job was to realize it and create a sense that something wrong is about to happen. I made what I imagine to be a perfect suburban day, but messing with texture and color levels to invoke the feeling that something is wrong. This was a different style than I usually work in, but because the band was inspired by the work of Korn I also looked at their albums covers that where illustrated by legend Todd McFarlane.I felt this more comic style lends itself to the compostition and mood then say my usual charcoal art would have.